Story Lab & Life Journey Mapping - To Know Thyself

Your Life Story Provides Clarity & Understanding About The Forces That Shaped You.  

Know Thyself

The quotes by iconic playwrights, thinkers, philosophers, and scientists all echo the same sentiment: Doing the work to know ourselves is a powerful vehicle for nurturing our genius and unlocking the superpowers of the coachees you serve.

Socrates - "Know Thyself"  &  “The unexamined life is not worth living.”

Lao Tzu - “Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”

Shakespeare - “To thine own self be true.” 

Issac Newton - “If I have seen further than others, it is by standing upon the shoulders of giants.”

Stephen Covey - "Seek first to understand, then to be understood."

The story lab team guides you on your journey to revisit all of the people, places, and experiences that are the forces that have shaped you.

Your Values Enable The Decisions You Make

Values are the beliefs and principles guiding our behavior and decision-making.

Living by our values, we develop a sense of self-awareness and self-discipline that allows us to overcome obstacles and achieve our full potential. 

In essence, values are the foundation of self-mastery.

They help us to define who we are and what we stand for, allowing us to navigate life with clarity and purpose.

When we embrace our values and live by them, we can achieve a sense of personal fulfillment and satisfaction that is unparalleled.

You have the power to grow your coaching practice.

The truth is, you already know how to do this. 

But you may need a little help seeing it. 

Story Lab is created for professional coaches who want to grow their business and personal lives. 

Your personal life experiences become your best business strategies. Knowing yourself is the key to knowing others well, too, and listening to the stories your ideal client tells informs what products to build and the stories you tell about how your product changes the customers you serve.

Ben Horowitz, Co-Founder of Silicon Valley VC Firm Andreessen Horowitz, says this about the story and business strategy: 

“The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better you make the strategy better.”

Horowitz continues: “You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story, it’s hard to motivate people to join you, work on the product, and get people to invest in it.”

A compelling story is not just a driver of marketing campaigns but rather the engine underneath all successful companies.

A core story motivates employees, defines company culture, and provides a vision to attract investors and define future product development.

We know these things because we’ve been where you are. 

We’re here to show you how to connect with yourself and reveal where you've been stuck so that you can reframe your mindset in ways that will make a difference in your coaching practice and other areas of your life.